Taylor Swift’s Chiefs Vs. Jets Appearance Became Most-Watched Sunday Night NFL Game Since Super Bowl
The singer’s hotly anticipated presence at the match-up proved to be ratings gold.When it came time for NBC to promote their broadcast of Sunday night’s hotly anticipated match-up between the Kansas City Chiefs and the New York Jets, the network went all-in on promoting the Taylor Swift angle — and it seems to have been worth the effort.Swift came out to support her rumored beau, Travis Kelce, and NBC made sure everyone knew she’d be there.
They had Taylor-themed promos, a segment featuring Carson Daly and The Voice explaining football to Swifties, and more than a few cutaways and references to the songstress throughout the night.Now, a day later, NBC is reaping the rewards with a massive ratings boost.NBC’s broadcast of the surprisingly close game reportedly averaged 27 million viewers, and topped off at around 29 million during the second quarter, according to Deadline.This...
