Mattel CEO Promises ‘Barney’ Film ‘Won’t Be An Odd Movie’
The upcoming “Barney” movie will not be too out there.Mattel CEO Ynon Kreiz confirmed that to Semafor in an interview published on Saturday.Read More: Film Executive Says ‘Barney’ Live-Action Film Will Revolve Around ‘Millennial Angst’“It’s too early to be specific, but I can tell you we are taking a fresh approach that will be fun, entertaining and culturally oriented.
It will not be an odd movie.”After the history-masking, game-changing, explosive success of “Barbie”, Mattel has dozens of other film adaptations based on their IP lined up for upcoming releases, including for the American Girl Doll and Hot Wheels.Read More: Beloved-Yet-Loathed Barney Returning To TV — And He’s Had Some Work DoneEyebrows were raised when Mattel Films executive Kevin McKeon explained that the “Barney” film would be “surrealistic” and lean into adults “millennial angst.”“It’s really a play for adults.
Not that it’s R-rated,...