Aunt Jemima to Change Brand Name and Remove Image “Based on a Racial Stereotype”
Aunt Jemima-branded pancakes and syrup will soon be no more.
Amid the Black Lives Matter movement and ongoing criticism of the Aunt Jemima company over its offensive roots, the brand of pancake mix, syrup and other items will be removing its image—currently of a Black woman smiling while donning pearl earrings and a lace collar—and getting a new name, The Quaker Oats Company, a subsidiary of PepsiCo, Inc., announced on Wednesday.
"As we work to make progress toward racial equality through several initiatives, we also must take a hard look at our portfolio of brands and ensure they reflect our values and meet our consumers' expectations," Kristin Kroepfl, Vice President and Chief...