Report: J. Cole Sets Spotify Record With 4.2 Million Streams In One Day

Listeners can’t enough get enough of J.

Cole.

The rapper unexpectedly dropped a new album on Friday, driving countless fans to music streaming software like Spotify.

Related: Cardi B Tops Album Charts, Breaks Three Of Beyonce’s Records J.

Cole’s “less is more” marketing tactic seems to have succeeded, as a report from Twitter account Chart Data says his

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