Keys Soulcare Review: How Alicia Keys’ Beauty Brand Really Holds Up
We love these products, and we hope you do too.
E! has affiliate relationships, so we may get a small share of the revenue from your purchases.
Items are sold by the retailer, not E!.
Back in 2016, when contouring and overlined lips were all the rage, Alicia Keys redefined the beauty standards by vowing to stop wearing makeup.
Her decision was unheard of, especially in entertainment—the world of glitz and glamour.
"I hope to God it's a revolution.
'Cause I don't want to cover up anymore," she wrote in an essay for Lena Dunham's Lenny Letter at the time.
"Not my face, not my mind, not my soul, not my thoughts, not my dreams, not my...