How Selena Gomez’s Mental Health Journey Inspired Rare Beauty’s Unique Vision
Selena Gomez is ready to show the world Rare Beauty.
But the 28-year-old star wants to make it clear that her latest venture is far from a cash grab.
"I'm excited that this is finally coming out.
The whole reason why I wanted to create Rare was to kind of challenge the beauty space," Selena said during a virtual press conference with E! News and other reporters.
"I didn't want to be just a celebrity attaching her name to something, because that's definitely not my style.
I would feel very disingenuous," she added.
The way Selena put it, Rare Beauty is....
For her, the world of beauty helps with mental health and that was...