How Selena Gomez’s Mental Health Journey Inspired Rare Beauty’s Unique Vision

Selena Gomez is ready to show the world Rare Beauty.

But the 28-year-old star wants to make it clear that her latest venture is far from a cash grab.

"I'm excited that this is finally coming out.

The whole reason why I wanted to create Rare was to kind of challenge the beauty space," Selena said during a virtual press conference with E! News and other reporters.

"I didn't want to be just a celebrity attaching her name to something, because that's definitely not my style.

I would feel very disingenuous," she added.

The way Selena put it, Rare Beauty is....

well, rare.

For her, the world of beauty helps with mental health and that was...

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